Bradley Theodore with Moleskine at Milan Design Week

The meeting of two nomadic objects par excellence. The black notebook, a design icon, simple, pocket-sized and durable, originally created to collect sketches, thoughts and ideas when travelling or on the move, meets the backpack, the natural evolution of the Moleskine notebook, with rounded corners, elegant yet solid, with its shell, a protective base that allows to set down the bag in any situation.
Moleskine is taking part in BASE Milano's Milan Design Week dedicated to Nomadic Design with the Classic Bags Collection backpack, which - like the pages of the notebook - is filled in with colors and paintings.

An event taking place across 5 locations in the city.
Within the BASE Milano space, Moleskine presents M-Box, an installation focused on the main innovative element of the Classic Bags Collection, disegned by Giulio Iacchetti: the shell, its protective base. Designed by Giulio Iacchetti, it allows the bag to stand upright when you put it down, keeping it protected: elegance and nomadism together. Videos and sketches tell the story of the process that led to the design of the bag and its base. Other videos show

New York street artist Bradley Theodore at work customizing the bag. Monday, April 3, 1 during the press preview, Giulio Iacchetti and Bradley Theodore will be in BASE Milano to meet members of the media. 
The event continues at the Moleskine Café, Corso Garibaldi 65, where on April 3th at 7 pm the Moving Ideas Party is planned: Bradley Theodore will stage a live painting performance on the façade windows. For the occasion there will be a preview exhibit of 3 of the artist’s new works on canvas.

The customization performance continues digitally: at BASE, at the Moleskine Café and in the Moleskine Stores of Piazza Gae Aulenti, Via Dante and Corso Buenos Aires, the public can customize a Moleskine Classic bag virtually, designing their own pattern by using the new Moleskine Smart Writing Set (the system for transferring content from paper to digital), applying it to the bag with the special My Virtual BackPack app and sharing it on social media. The images of bags customized virtually will be sent to the participants via email and will scroll across displays in Base Milano. During Design Week only, for every bag purchases customers will receive as a gift a limited edition notebook designed by Bradley Theodore.
At the same three Moleskine Stores on Via Dante, Piazza Gae Aulenti and Corso Buenos Aires, Classic Backpacks customized by Bradley Theodore will be on display.

About Bradley Theodore. A street artist originally from the Caribbean and now based in New York, he is drawn to and inspired by the world of fashion. He is famous for his street art project dedicated to two fashion icons: Anna Wintour and Karl Lagerfeld. The faces of his characters, transformed into lovely, gentile skulls, skeletal and colorful, are depicted with rapid brush strokes that draw seemingly imprecise lines, with a somewhat expressionist flavor, dominated by colors and pastel combinations, strongly evocative of the '80s.

A story which began in Milan.
Moleskine is a brand which began in Milan 20 years ago at the dawn of the digital age, betting on the rising need for quality objects to help creative people and travelers organize their ideas and their time. Driven by the growth of creative industries in the world and the increase in frequent travelers, Moleskine has evolved into an international brand that encompasses a family of nomadic objects designed to improve productivity and creativity on the move: notebooks, diaries, journals, bags, writing instruments, reading accessories and digital tools. The Moleskine brand is a worldwide presence with a network of over 70 Moleskine Stores and, since July 2016, the first prototype of the Moleskine Café, which will soon be replicated in other creative capital cities around the world. With headquarters in Milan, Italy, the company has become the Moleskine Group, which includes wholly-owned subsidiaries: Moleskine America, Inc. (established in 2008), Moleskine France (2013), Moleskine Germany (2013) and Moleskine Asia Ltd (2011), which controls Moleskine Shanghai and Moleskine Singapore. 

Dates:

BASE, Via Bergognone 34
Monday, April 3, 3-5pm – M-Box Press Preview with Giulio Iacchetti and Bradley
Theodore
Tuesday, April 4, 12am – M-Box Street Talks. Let’s talk about street-art. Conversation with Bradley Theodore.
Wednesday, April 5, 5pm – From Notebook to backpack. Conversation with Giulio Iacchetti, designer of the Moleskine Classic Bag Collection.

Moleskine Café, Corso Garibaldi 65
Monday, April 3, starting from 7pm – Moving Ideas Party. Live painting performance with Bradley Theodore. DJ set: RollOver. Press Preview at 6pm
Wednesday, April 5 h 19; Thursday, April 6 h 18 – Street Talks. Let’s talk about street-art. Conversation with Bradley Theodore.   

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